According to AutoVHC’s research, failure to complete vehicle health checks cost the average franchised dealership £11,000 in aftersales revenue last summer. AutoVHC’s business unit director Chris Saunders added that service departments are “simply throwing away revenue opportunities”.
Are you up to speed?
The aftersales industry is worth £99 billion* in the UK so it makes sense to invest the time to get your aftersales approach on point. But are you up to speed with the how the market is changing?
When it comes to your dealership I know you’re looking to drive engagement, revenue and ultimately retention, and service is where it all happens- that’s where the margin is. Take the diagram below for example, service allows you to make the margin profit, which drives customer loyalty and loyalty drives repeat sales. But for all this to happen customer experience is key.