How to improve customer experience: aftersales

Posted by Alex Knight on 19-Mar-2020 15:04:00

Aftersales has long been the bread and butter for both independent and franchised repair outlets. How do you make sure that you're always improving the experience for your customers?

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Topics: retention, customer experience, technology, dealerships, customer satisfaction, interaction, digital, Aftersales, Customerlounge, automotive, consumers, dealer, service, digitisation, retail, new car

How to improve customer experience: sales

Posted by Alex Knight on 12-Mar-2020 08:06:00

How do you deliver efficient, smooth and exemplary vehicle sales customer experience in a fast-moving, digital world and sector which is undergoing dramatic change?

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Topics: customer experience, technology, dealerships, customer satisfaction, Customerlounge, automotive, consumers, sales, dealer, car sales, digitisation, retail, new car

Making digital and physical work together

Posted by Alex Knight on 03-Mar-2020 07:59:00

Sounds simple right? Your digital services should work together with your physical workshop or forecourt. So how come customers are left having to explain themselves several times...

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Topics: customer experience, technology, dealerships, customer satisfaction, Aftersales, Customerlounge, automotive, consumers, dealer, service, digitisation, retail, new car

How digital is transforming the automotive customer experience

Posted by Alex Knight on 17-Feb-2020 11:23:29

Digital has fundamentally changed how we buy and maintain our cars. From researching the next vehicle to comparing prices, booking test drives and servicing online. The list is pretty endless...and yet digital continues to transform our customer experience.

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Topics: customer experience, technology, dealerships, customer satisfaction, Aftersales, Customerlounge, automotive, consumers, dealer, service, digitisation, retail, new car

Seven steps to future proof your dealership

Posted by Alex Knight on 24-Jan-2020 15:08:18

According to Deloitte, car dealers should be implementing the types of customer experiences that motorists are already enjoying with the likes of digital innovators such as Amazon and Apple.

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Topics: customer experience, technology, dealerships, customer satisfaction, automotive, consumers, dealer, service, retail

Customer experience is the differentiator, but dealers haven’t cracked it yet

Posted by Alex Knight on 23-Dec-2019 08:39:35

Dealers have long recognised that it is the customer experience which ensures a business stands out and customer satisfaction levels have been a key business metric for decades.

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Topics: customer experience, technology, dealerships, customer satisfaction, automotive, consumers, dealer, service, retail

Driving sales with Facebook

Posted by Alex Knight on 09-Oct-2019 08:35:40

It's a better time than ever to use the social giant to boost engagement with your local community, drive more people to your website and ultimately increase enquiries and sales.

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Topics: technology, dealerships, social media, automotive, consumers, dealer, car sales, retail, new car, Facebook, advertising

Should you install an EV charger on your forecourt?

Posted by Alex Knight on 02-Oct-2019 11:55:22

If you’re serious about staking your claim in a motoring world which is fast becoming electrified, the answer is ‘yes’.

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Topics: technology, dealerships, buying, automotive, consumers, connected car, dealer, car sales, retail, Electric Vehicles, EV, new car

Dealers still missing opportunities through inaccurate data

Posted by Alex Knight on 09-Sep-2019 07:35:00

Research has found that a third of all data held by franchised dealers is either inaccurate or incomplete , which means they will struggle to maximise MOT and service work.

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Topics: data, dealerships, online, digital, Aftersales, buying, automotive, consumers, dealer, service, retail, MOT, independent workshops, database, data capture

New MOT sees more fails

Posted by Alex Knight on 04-Sep-2019 09:11:00

Following the introduction of new, stricter MOT tests, increasing numbers of vehicles have failed with 10 million vehicles having not met the new criteria since its introduction a year ago.

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Topics: dealerships, online, digital, Aftersales, buying, automotive, consumers, dealer, service, retail, MOT, independent workshops

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