Getting the digital car buying experience right

Posted by Alex Knight on 20-Oct-2020 09:57:19

Today's car buying experience is now a digital one for practically everyone, with 95% of us using websites in the buying journey, and we are increasingly completing more of the process in a virtual space.

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Topics: customer experience, technology, loyalty, dealerships, customer satisfaction, interaction, communication, online, digital, car purchase, automotive, buyer Journey, consumers, personalisation, sales, customer relationships, dealer, car sales, convenience, digitisation, retail, new car, website

Treating customers as individuals

Posted by Alex Knight on 12-Oct-2020 12:44:26

If there’s one thing operating in the aftermath of a global pandemic has taught us, it’s that customers are individuals and need to be treated as such.

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Topics: customer experience, technology, loyalty, dealerships, customer satisfaction, interaction, communication, online, digital, car purchase, Aftersales, automotive, buyer Journey, consumers, personalisation, sales, customer relationships, dealer, car sales, convenience, service, digitisation, retail, new car, workshop

Vehicle subscriptions - a new way forward?

Posted by Alex Knight on 11-Sep-2020 15:47:12

With consumers already comfortable with subscription services in many areas of their lives, could their car be the next big thing?

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Topics: customer experience, technology, loyalty, dealerships, customer satisfaction, interaction, communication, online, digital, car purchase, Aftersales, automotive, buyer Journey, consumers, personalisation, sales, customer relationships, dealer, car sales, convenience, service, digitisation, retail, new car, workshop, vehicle subscription

7 steps to better dealership experiences

Posted by Alex Knight on 03-Sep-2020 10:57:27

More than ever customer experience is the key to a dealership’s success. And with the UK economy facing its biggest challenge since the 2008 financial crash, dealers will be keen to secure every piece of business possible.

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Topics: customer experience, technology, loyalty, dealerships, customer satisfaction, interaction, integration, communication, online, digital, car purchase, Aftersales, automotive, buyer Journey, consumers, personalisation, sales, customer relationships, dealer, car sales, convenience, service, digitisation, retail, new car, workshop

Autonomous vehicles: what happens after Huawei?

Posted by Alex Knight on 29-Jul-2020 08:32:57

With the UK’s 5G rollout now delayed following the government announcement on Huawei equipment, autonomous driving now seems even further away.

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Topics: technology, dealerships, interaction, communication, online, digital, automotive, consumers, dealer, convenience, service, digitisation, retail, 5G

Making car maintenance as easy as ordering pizza

Posted by Alex Knight on 16-Jul-2020 08:24:57

If sectors like fast-food can provide customers with a digital system that delivers convenience and enhances the customer experience, there’s no reason why automotive aftersales can’t do the same.

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Topics: customer experience, technology, dealerships, customer satisfaction, interaction, communication, online, digital, Aftersales, Customerlounge, automotive, consumers, dealer, convenience, service, digitisation, retail, lockdown, covid-19, pizza

What aftersales can learn from other sectors post-covid

Posted by Alex Knight on 10-Jul-2020 14:18:05

Post-lockdown means embracing a new way of working to accommodate customers who are looking to minimise contact outside their immediate household, and there’s much dealers can learn from other sectors.

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Topics: customer experience, technology, dealerships, customer satisfaction, interaction, communication, online, digital, Aftersales, Customerlounge, automotive, consumers, dealer, convenience, service, digitisation, retail, lockdown, covid-19, positivity

How to improve customer experience: aftersales

Posted by Alex Knight on 19-Mar-2020 15:04:00

Aftersales has long been the bread and butter for both independent and franchised repair outlets. How do you make sure that you're always improving the experience for your customers?

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Topics: retention, customer experience, technology, dealerships, customer satisfaction, interaction, digital, Aftersales, Customerlounge, automotive, consumers, dealer, service, digitisation, retail, new car

How to improve customer experience: sales

Posted by Alex Knight on 12-Mar-2020 08:06:00

How do you deliver efficient, smooth and exemplary vehicle sales customer experience in a fast-moving, digital world and sector which is undergoing dramatic change?

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Topics: customer experience, technology, dealerships, customer satisfaction, Customerlounge, automotive, consumers, sales, dealer, car sales, digitisation, retail, new car

Making digital and physical work together

Posted by Alex Knight on 03-Mar-2020 07:59:00

Sounds simple right? Your digital services should work together with your physical workshop or forecourt. So how come customers are left having to explain themselves several times...

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Topics: customer experience, technology, dealerships, customer satisfaction, Aftersales, Customerlounge, automotive, consumers, dealer, service, digitisation, retail, new car

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