ICO issues first huge GDPR fines

Posted by Alex Knight on 14-Aug-2019 08:21:58

If you weren’t sure if the UK’s Information Commissioner’s Office (ICO), the data protection regulator, wasn’t prepared to flex its muscles, its first two fines for data breaches amounting to a combined almost £300 million should persuade you otherwise.

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Topics: gdpr, online, digital, ISO27001, Information Security, ICO

Driving invisible service in aftersales

Posted by Alex Knight on 02-Jul-2019 15:12:38

We take a look at how the automotive repair market should consider applying lessons from digital retailers to enhance the service they provide to motorists.

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Topics: customer experience, millenials, online, digital, Aftersales, automotive, customer relationships, customer journey, service, digitisation, retail

Give Them The right Customer Experience

Posted by Nathan Elliott on 27-Nov-2018 10:48:00

The traditional car buying process is a thing of the past, in today’s world customers clearly do business on their own terms and they come well reinforced with information, which means they know exactly what they want. But, one thing that hasn’t changed is the emotion attached to buying a car.  

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Topics: retention, customer experience, online, digital, process

Increase Your Revenue Through Our CustomerVue

Posted by Nathan Elliott on 16-Oct-2018 14:09:00

According to AutoVHC’s research, failure to complete vehicle health checks cost the average franchised dealership £11,000 in aftersales revenue last summer. AutoVHC’s business unit director Chris Saunders added that service departments are “simply throwing away revenue opportunities”.

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Topics: dms, revenue, online, digital, dealer software, CustomerVue

Embrace the digital revolution or get left behind

Posted by Nathan Elliott on 02-Jul-2018 14:54:00

Before the digital age changed the way we shop, buying a car was a long process of more than five dealer visits and a lot of questions, answered mostly by the dealership.

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Topics: technology, dealerships, millenials, online, digital, social media, car purchase