Millennials will buy cars if you sell to them on their terms

Posted by Nathan Elliott on 03-Jan-2019 10:48:00

Millennials. If you google the term you will get a number of different descriptions but Millennials are people who are born from 2001 onwards. As I’m classed as a generation Y it’s safe to say I feel old! But jokes aside, there is common misconception of Millennials- they are tight! Well Ally Bank reported that millennials are not buying cars less often than baby boomers or members of Generation X. They are saving money for longer periods before purchasing.

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Topics: selling, buying, car purchase, dealerships, millenials, technology, car buying, finance

Customer retention tips for 2019

Posted by Nathan Elliott on 13-Dec-2018 11:19:00

Customer retention is the end game- it’s what all dealerships are looking to nail and this is becoming increasingly hard. Doug Van Sach, AutoLoop’s Vice President, put it perfectly when he said, “the hard truth for dealers is most consumers have redefined what it means to be loyal in the digital age.”

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Topics: customer satisfaction, dealerships, loyalty, technology, retention, customer loyalty, millenials, car buying

Embrace the digital revolution or get left behind

Posted by Nathan Elliott on 02-Jul-2018 14:54:00

Before the digital age changed the way we shop, buying a car was a long process of more than five dealer visits and a lot of questions, answered mostly by the dealership.

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Topics: digital, technology, online, dealerships, social media, car purchase, millenials

How well do you know your millennial customers?

Posted by Nathan Elliott on 27-Jun-2018 08:14:00

Nothing stands still and neither does the customer landscape. Millennials are classed as people born between 1980 and 2004, and they are entering the car buying market at high speed. It’s been reported* that by 2020 Millennials are expected to capture 40% of the new car sales market.

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Topics: millenials, technology, dealerships, customer experience