It's a better time than ever to use the social giant to boost engagement with your local community, drive more people to your website and ultimately increase enquiries and sales.
If you’re serious about staking your claim in a motoring world which is fast becoming electrified, the answer is ‘yes’.
Research has found that a third of all data held by franchised dealers is either inaccurate or incomplete , which means they will struggle to maximise MOT and service work.
Following the introduction of new, stricter MOT tests, increasing numbers of vehicles have failed with 10 million vehicles having not met the new criteria since its introduction a year ago.
EVHC or electronic vehicle health check is a well-known workshop tool for identifying work required on a vehicle and is widely used in the franchised sector. But latest figures show thousands of pounds of work is being overlooked because workshops are not using the check at every possibility.
Sales of EVs and other alternatively powered vehicles grew by more than a fifth in 2018, according to latest figures from the Society of Motor Manufacturers and Traders (SMMT).
UK dealers figure highly in the top European listings for non-manufacturer owned groups, according to automotive research and consultancy the ICDP.
Whilst car drivers are committed to fixing their cars to ensure they are in the best condition for the road, dealers need to up their game to deliver higher levels of customer care and boost aftersales business.
The buyer’s journey and experience has changed thanks to the digital revolution. Customers are spoilt for choice and let’s be honest, they can have the majority of things with a click of a button. It’s all about convenience. So, to keep the customer happy you need to make the searching and purchasing as simple and straightforward as possible. Amazon have nailed this.
With literally hundreds of franchise car dealerships in the UK only, it is difficult for dealers to differentiate themselves from one another. This also means that differentiation is key to stand out, especially with the changing definitions of loyalty. I’ve mentioned this stat before but it’s recent and it well worth considering- AutoLoop carried out a study called “Life After Loyalty – Learning to Embrace Customer Engagement” and found that 60% of millennial customers said they were loyal to a brand, even though they shop elsewhere. This says a lot to dealerships about their retention and means that there is a need to differentiate that is stronger than ever.