Customer retention tips for 2018

Posted by Nathan Elliott on 13-Dec-2018 11:19:00

Customer retention is the end game- it’s what all dealerships are looking to nail and this is becoming increasingly hard. Doug Van Sach, AutoLoop’s Vice President, put it perfectly when he said, “the hard truth for dealers is most consumers have redefined what it means to be loyal in the digital age.”

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Topics: customer satisfaction, dealerships, loyalty, technology, retention, customer loyalty, millenials, car buying

Dealership Opportunities and threats

Posted by Nathan Elliott on 14-Nov-2018 13:39:00

I recently wrote about how the UK sales of new cars has declined. But, it’s not all doom and gloom as Close Brothers has reported that 92% of car dealers are feeling confident about 2018. So, what’s the deal? Well, let’s consider the table below:

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Topics: dealerships, process, digital, IT, security, car sales, brexit, dealer, outlook, 2018, consumers

Your DMS Should Make You Feel Like A King

Posted by Nathan Elliott on 08-Nov-2018 11:22:00

Feel like a king

Your dealership management system is the heart and soul of your dealership, this is something that every member of staff will be using every day. This is the communication and transparency you rely on. Your DMS should make you and your dealership feel like a King. It should give you power, control and ensure you are fully informed on the goings-on of your roost.

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Topics: dms, dealer software, digital, IT, profit, dealer management, software, integration, dealerships, process

As UK new car sales drop dealers need to focus on existing customers

Posted by Nathan Elliott on 30-Oct-2018 10:19:00

According to the SMMT 2.5 million cars were registered in 2017. This is a 5.7% drop from 2016. This may come as a surprise to many as the market has been growing year on year since 2012.

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Topics: loyalty, customer satisfaction, customer experience, lifetime value, retention, finance, car sales, dealerships

By ignoring the digital customer, you’re ignoring revenue.

Posted by Nathan Elliott on 18-Sep-2018 13:24:00

There are a lot of stages to the modern car-buyer journey. The majority of the process is now online, with customers coming into dealerships only when they have a clear idea of what they’re buying, at the end of their buying journey.

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Topics: communication, integration, customer satisfaction, technology, customer experience, car purchase, dealerships, buyer Journey, personalisation, Customerlounge

Do you upgrade your DMS or switch?

Posted by Nathan Elliott on 10-Jul-2018 09:35:00

I know that your Dealer Management System is at the heart of your dealership so when it comes to thinking about switching your provider it’s no easy task. Your entire dealership will be comfortable with your current system and know it like the back of their hands, so the idea of new technology and change can often be met with some resistance and no doubt a bombardment of questions. Then you also have the anxiety of the whole process itself, will the data transfer correctly? What will the down time be? These are just a few common questions that will naturally spring to mind.

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Topics: dealerships, dms, dealer software, digital, technology

Embrace the digital revolution or get left behind

Posted by Nathan Elliott on 02-Jul-2018 14:54:00

Before the digital age changed the way we shop, buying a car was a long process of more than five dealer visits and a lot of questions, answered mostly by the dealership.

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Topics: digital, technology, online, dealerships, social media, car purchase, millenials

How well do you know your millennial customers?

Posted by Nathan Elliott on 27-Jun-2018 08:14:00

Nothing stands still and neither does the customer landscape. Millennials are classed as people born between 1980 and 2004, and they are entering the car buying market at high speed. It’s been reported* that by 2020 Millennials are expected to capture 40% of the new car sales market.

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Topics: millenials, technology, dealerships, customer experience

Is your DMS increasing profitability?

Posted by Nathan Elliott on 18-Jun-2018 10:38:00

I’ve got some questions…

Your DMS is there to measure, report, input jobs and provide clarity and transparency when it comes to your internal processes and communications, right? But, what about the customer?

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Topics: dealerships, dms, profit, customer satisfaction, retention, communication, customer experience

4 reasons why you need to update your dealership communication tools

Posted by Nathan Elliott on 13-Jun-2018 11:52:20

It’s almost 2018. Everything’s digital, everything’s multi-channel. I’ve seen so many cases where car dealerships don’t seem to be able to keep up with this and eventually, this will catch up with them.

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Topics: dealerships, dms, integration, IT, communication, data