Customer experience is the differentiator, but dealers haven’t cracked it yet

Posted by Alex Knight on 23-Dec-2019 08:39:35

Dealers have long recognised that it is the customer experience which ensures a business stands out and customer satisfaction levels have been a key business metric for decades.

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Topics: customer experience, technology, dealerships, customer satisfaction, automotive, consumers, dealer, service, retail

Electric cars could pave the way for an 80mph motorway speed limit

Posted by Alex Knight on 17-Dec-2019 07:38:07

Motorists who think the 50-year-old 70mph motorway speed limit needs updating to better reflect the sophistication and technology on modern cars would have been heartened to hear that raising it to 80mph might be on the horizon.

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Topics: technology, dealerships, automotive, consumers, dealer, driver assistance, Electric Vehicles, EV, new car, autonomous

What do consumers think of autonomous vehicles?

Posted by Alex Knight on 15-Nov-2019 08:16:33

If autonomous vehicles still feel like they are somewhere in the distant future, latest research shows consumers are eagerly awaiting their arrival.

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Topics: technology, dealerships, automotive, consumers, dealer, driver assistance, ADAS, autonomous

The rise of autonomous driving

Posted by Alex Knight on 30-Oct-2019 08:58:20

When you read predictions such as that one in five miles travelled by consumers in the UK could be automated by 2030, it’s apparent change in our automotive world is both phenomenal and just a decade away.

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Topics: technology, dealerships, automotive, consumers, dealer, driver assistance, ADAS, autonomous

Driving sales with Facebook

Posted by Alex Knight on 09-Oct-2019 08:35:40

It's a better time than ever to use the social giant to boost engagement with your local community, drive more people to your website and ultimately increase enquiries and sales.

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Topics: technology, dealerships, social media, automotive, consumers, dealer, car sales, retail, new car, Facebook, advertising

Should you install an EV charger on your forecourt?

Posted by Alex Knight on 02-Oct-2019 11:55:22

If you’re serious about staking your claim in a motoring world which is fast becoming electrified, the answer is ‘yes’.

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Topics: technology, dealerships, buying, automotive, consumers, connected car, dealer, car sales, retail, Electric Vehicles, EV, new car

Dealers still missing opportunities through inaccurate data

Posted by Alex Knight on 09-Sep-2019 07:35:00

Research has found that a third of all data held by franchised dealers is either inaccurate or incomplete , which means they will struggle to maximise MOT and service work.

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Topics: data, dealerships, online, digital, Aftersales, buying, automotive, consumers, dealer, service, retail, MOT, independent workshops, database, data capture

New MOT sees more fails

Posted by Alex Knight on 04-Sep-2019 09:11:00

Following the introduction of new, stricter MOT tests, increasing numbers of vehicles have failed with 10 million vehicles having not met the new criteria since its introduction a year ago.

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Topics: dealerships, online, digital, Aftersales, buying, automotive, consumers, dealer, service, retail, MOT, independent workshops

Franchised dealers missing a trick with eVHC

Posted by Alex Knight on 30-Aug-2019 12:22:14

EVHC or electronic vehicle health check is a well-known workshop tool for identifying work required on a vehicle and is widely used in the franchised sector. But latest figures show thousands of pounds of work is being overlooked because workshops are not using the check at every possibility.

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Topics: profit, dealerships, revenue, online, lifetime value, digital, upsell, CustomerVue, Aftersales, buying, repurchase, automotive, consumers, dealer, service, retail, eVHC

Lack of dealer follow-ups out of sync with consumer requirements

Posted by Alex Knight on 06-Mar-2019 10:46:00

Whilst car drivers are committed to fixing their cars to ensure they are in the best condition for the road, dealers need to up their game to deliver higher levels of customer care and boost aftersales business.

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Topics: dealerships, Aftersales, buying, dealer, customer loyalty, customer journey, convenience

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