Driving sales with Facebook

Posted by Alex Knight on 09-Oct-2019 08:35:40

It's a better time than ever to use the social giant to boost engagement with your local community, drive more people to your website and ultimately increase enquiries and sales.

Read More

Topics: technology, dealerships, social media, automotive, consumers, dealer, car sales, retail, new car, Facebook, advertising

Should you install an EV charger on your forecourt?

Posted by Alex Knight on 02-Oct-2019 11:55:22

If you’re serious about staking your claim in a motoring world which is fast becoming electrified, the answer is ‘yes’.

Read More

Topics: technology, dealerships, buying, automotive, consumers, connected car, dealer, car sales, retail, Electric Vehicles, EV, new car

Dealers still missing opportunities through inaccurate data

Posted by Alex Knight on 09-Sep-2019 07:35:00

Research has found that a third of all data held by franchised dealers is either inaccurate or incomplete , which means they will struggle to maximise MOT and service work.

Read More

Topics: data, dealerships, online, digital, Aftersales, buying, automotive, consumers, dealer, service, retail, MOT, independent workshops, database, data capture

New MOT sees more fails

Posted by Alex Knight on 04-Sep-2019 09:11:00

Following the introduction of new, stricter MOT tests, increasing numbers of vehicles have failed with 10 million vehicles having not met the new criteria since its introduction a year ago.

Read More

Topics: dealerships, online, digital, Aftersales, buying, automotive, consumers, dealer, service, retail, MOT, independent workshops

Franchised dealers missing a trick with eVHC

Posted by Alex Knight on 30-Aug-2019 12:22:14

EVHC or electronic vehicle health check is a well-known workshop tool for identifying work required on a vehicle and is widely used in the franchised sector. But latest figures show thousands of pounds of work is being overlooked because workshops are not using the check at every possibility.

Read More

Topics: profit, dealerships, revenue, online, lifetime value, digital, upsell, CustomerVue, Aftersales, buying, repurchase, automotive, consumers, dealer, service, retail, eVHC

Lack of dealer follow-ups out of sync with consumer requirements

Posted by Alex Knight on 06-Mar-2019 10:46:00

Whilst car drivers are committed to fixing their cars to ensure they are in the best condition for the road, dealers need to up their game to deliver higher levels of customer care and boost aftersales business.

Read More

Topics: dealerships, Aftersales, buying, dealer, customer loyalty, customer journey, convenience

A guide to increasing customer satisfaction in your dealership in 2018

Posted by Nathan Elliott on 21-Nov-2018 11:17:00

The digitalisation of the buying process has particularly effected the automotive industry. Customers are carrying out most of the buying journey online and, in most cases, only come into the dealership when they have almost made their purchase decision. Everything is quick, easy and optimised and this is what has become the norm. Anything that doesn’t hit the mark with those points sticks out like an underperforming sore thumb.

Read More

Topics: retention, loyalty, customer satisfaction, digital, increasing customer, car buying, dealer

Dealership Opportunities and threats

Posted by Nathan Elliott on 14-Nov-2018 13:39:00

I recently wrote about how the UK sales of new cars has declined. But, it’s not all doom and gloom as Close Brothers has reported that 92% of car dealers are feeling confident about 2018. So, what’s the deal? Well, let’s consider the table below:

Read More

Topics: dealerships, security, IT, digital, process, 2018, consumers, dealer, car sales, brexit, outlook

Is Your Current DMS Equipped For The Modern Customer?

Posted by Nathan Elliott on 24-Oct-2018 11:05:00

The modern customer is savvy, informed and in control. Their expectations are high and their patience is low. This is true in every industry and is particularly the case in the automotive industry and, more specifically, the car-buying and after sales processes.

Read More

Topics: customer experience, technology, data, dms, integration, dealer software, software, dealer

Subscribe to Blog

Recent Posts