A guide to increasing customer satisfaction in your dealership in 2018

Posted by Nathan Elliott on 21-Nov-2018 11:17:00

The digitalisation of the buying process has particularly effected the automotive industry. Customers are carrying out most of the buying journey online and, in most cases, only come into the dealership when they have almost made their purchase decision. Everything is quick, easy and optimised and this is what has become the norm. Anything that doesn’t hit the mark with those points sticks out like an underperforming sore thumb.

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Topics: customer satisfaction, increasing customer, loyalty, dealer, digital, car buying, retention

Dealership Opportunities and threats

Posted by Nathan Elliott on 14-Nov-2018 13:39:00

I recently wrote about how the UK sales of new cars has declined. But, it’s not all doom and gloom as Close Brothers has reported that 92% of car dealers are feeling confident about 2018. So, what’s the deal? Well, let’s consider the table below:

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Topics: dealerships, process, digital, IT, security, car sales, brexit, dealer, outlook, 2018, consumers

Is Your Current DMS Equipped For The Modern Customer?

Posted by Nathan Elliott on 24-Oct-2018 11:05:00

The modern customer is savvy, informed and in control. Their expectations are high and their patience is low. This is true in every industry and is particularly the case in the automotive industry and, more specifically, the car-buying and after sales processes.

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Topics: dms, data, technology, integration, dealer software, software, dealer, customer experience