On the face of it, mobile phone providers and car dealerships feel like totally different businesses. But when it comes to dealing with customers, there’s a thing or two that car dealerships could learn from phone providers.
Topics: customer experience, data, dealerships, customer satisfaction, interaction, communication, Aftersales, automotive, personalisation, customer relationships, software, dealer, convenience, digitisation, conversation
Research has found that a third of all data held by franchised dealers is either inaccurate or incomplete , which means they will struggle to maximise MOT and service work.
Autino are looking forward to welcoming CDK Global to their offices in Reading when the Partner Programme Roadshow rolls into town on Thursday 2nd May.
Automotive software providers Autino, developers of CustomerVue, the online aftersales software for franchised dealers, today announces it has joined CDK Global’s new Partner Programme.
The modern customer is savvy, informed and in control. Their expectations are high and their patience is low. This is true in every industry and is particularly the case in the automotive industry and, more specifically, the car-buying and after sales processes.
I’ve said it before, the DMS will be the heart of your dealership. But, what I want to know is, does it match your expectations?
It’s almost 2018. Everything’s digital, everything’s multi-channel. I’ve seen so many cases where car dealerships don’t seem to be able to keep up with this and eventually, this will catch up with them.
Are you taking advantage of big data within your dealership?Chances are you use data to inform car design or technologies within the dealership, but what about your customers?
There’s endless content and conversation on customer retention in the automotive industry. This is why it’s so surprising that there’s still core issues here. As we all know, retention depends on customer experience as the experience determines customer satisfaction.