How To Maximise The Value Of Your Leads

Posted by Nathan Elliott on 12-Sep-2018 11:36:00

The word CRM often brings a shiver down many people’s spine, but let’s be honest, if you have a CRM that’s organised and holds clean data, it’s a highly valuable asset. A CRM that is managed and used correctly has the ability to streamline your entire dealership sales process and improve performance of each of your leads.

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Topics: crm, technology, profit, process, lead tracking, lead nurturing, retention, digital

Are you making the most of your face-to-face customer interactions?

Posted by Nathan Elliott on 04-Jun-2018 12:27:00

Face-to-face interactions are far less frequent in our digital world. But face-to-face interaction cannot be beaten in terms of delivering customer service, we’re all humans and have a basic need for connection and relationships. This will always be the case.

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Topics: dealer management, dealerships, retention, customer experience, interaction, crm

GDPR and your dealer software

Posted by Nathan Elliott on 17-May-2018 10:03:30

The new data protection regulation is just around the corner so everyone’s asking the question “Are you ready?”. Despite being quite ominous, the question is an important one. Dealerships hold a lot of data in their CRMs and DMSs and there needs to be a few changes before the 25th May.

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Topics: dealer management, dealerships, crm, dms, gdpr

How to use big data to influence your customers

Posted by Nathan Elliott on 13-Mar-2018 10:39:37

Are you taking advantage of big data within your dealership?

Chances are you use data to inform car design or technologies within the dealership, but what about your customers?
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Topics: customer experience, crm, technology, data, big data, cloud, profit

How to increase customer retention in 2018

Posted by Nathan Elliott on 20-Feb-2018 08:21:00

There’s endless content and conversation on customer retention in the automotive industry. This is why it’s so surprising that there’s still core issues here. As we all know, retention depends on customer experience as the experience determines customer satisfaction.

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Topics: retention, customer experience, crm, technology, data, gdpr, customer satisfaction

Getting the best value out of your CRM

Posted by Nathan Elliott on 12-Feb-2018 15:07:43

For your dealership to be successful, the customer comes first and they expect their customer experience to remain consistent. So, managing that relationship is key. In the automotive industry, this can be seen as a challenge as your interaction with the customer isn’t regular- car purchases or upgrades happen every few years and services are roughly on a yearly basis. Plus, with the influx of new technology and the digital world we live in, trying to get the customers attention isn’t as easy as it once was.

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Topics: retention, customer experience, crm, technology