Getting the digital car buying experience right

Posted by Alex Knight on 20-Oct-2020 09:57:19

Today's car buying experience is now a digital one for practically everyone, with 95% of us using websites in the buying journey, and we are increasingly completing more of the process in a virtual space.

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Topics: customer experience, technology, loyalty, dealerships, customer satisfaction, interaction, communication, online, digital, car purchase, automotive, buyer Journey, consumers, personalisation, sales, customer relationships, dealer, car sales, convenience, digitisation, retail, new car, website

Treating customers as individuals

Posted by Alex Knight on 12-Oct-2020 12:44:26

If there’s one thing operating in the aftermath of a global pandemic has taught us, it’s that customers are individuals and need to be treated as such.

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Topics: customer experience, technology, loyalty, dealerships, customer satisfaction, interaction, communication, online, digital, car purchase, Aftersales, automotive, buyer Journey, consumers, personalisation, sales, customer relationships, dealer, car sales, convenience, service, digitisation, retail, new car, workshop

Vehicle subscriptions - a new way forward?

Posted by Alex Knight on 11-Sep-2020 15:47:12

With consumers already comfortable with subscription services in many areas of their lives, could their car be the next big thing?

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Topics: customer experience, technology, loyalty, dealerships, customer satisfaction, interaction, communication, online, digital, car purchase, Aftersales, automotive, buyer Journey, consumers, personalisation, sales, customer relationships, dealer, car sales, convenience, service, digitisation, retail, new car, workshop, vehicle subscription

7 steps to better dealership experiences

Posted by Alex Knight on 03-Sep-2020 10:57:27

More than ever customer experience is the key to a dealership’s success. And with the UK economy facing its biggest challenge since the 2008 financial crash, dealers will be keen to secure every piece of business possible.

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Topics: customer experience, technology, loyalty, dealerships, customer satisfaction, interaction, integration, communication, online, digital, car purchase, Aftersales, automotive, buyer Journey, consumers, personalisation, sales, customer relationships, dealer, car sales, convenience, service, digitisation, retail, new car, workshop

Autonomous vehicles: what happens after Huawei?

Posted by Alex Knight on 29-Jul-2020 08:32:57

With the UK’s 5G rollout now delayed following the government announcement on Huawei equipment, autonomous driving now seems even further away.

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Topics: technology, dealerships, interaction, communication, online, digital, automotive, consumers, dealer, convenience, service, digitisation, retail, 5G

Making car maintenance as easy as ordering pizza

Posted by Alex Knight on 16-Jul-2020 08:24:57

If sectors like fast-food can provide customers with a digital system that delivers convenience and enhances the customer experience, there’s no reason why automotive aftersales can’t do the same.

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Topics: customer experience, technology, dealerships, customer satisfaction, interaction, communication, online, digital, Aftersales, Customerlounge, automotive, consumers, dealer, convenience, service, digitisation, retail, lockdown, covid-19, pizza

What aftersales can learn from other sectors post-covid

Posted by Alex Knight on 10-Jul-2020 14:18:05

Post-lockdown means embracing a new way of working to accommodate customers who are looking to minimise contact outside their immediate household, and there’s much dealers can learn from other sectors.

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Topics: customer experience, technology, dealerships, customer satisfaction, interaction, communication, online, digital, Aftersales, Customerlounge, automotive, consumers, dealer, convenience, service, digitisation, retail, lockdown, covid-19, positivity

EVs gain ground but how are aftersales departments preparing?

Posted by Alex Knight on 02-Apr-2019 11:18:00

Sales of EVs and other alternatively powered vehicles grew by more than a fifth in 2018, according to latest figures from the Society of Motor Manufacturers and Traders (SMMT).

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Topics: technology, dealerships, Aftersales, buying, customer journey, convenience, petrol

UK dealer groups feature strongly in top listings for Europe

Posted by Alex Knight on 19-Mar-2019 10:16:00

UK dealers figure highly in the top European listings for non-manufacturer owned groups, according to automotive research and consultancy the ICDP.

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Topics: dealerships, dealer software, buying, car buying, sales, customer journey, convenience

Lack of dealer follow-ups out of sync with consumer requirements

Posted by Alex Knight on 06-Mar-2019 10:46:00

Whilst car drivers are committed to fixing their cars to ensure they are in the best condition for the road, dealers need to up their game to deliver higher levels of customer care and boost aftersales business.

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Topics: dealerships, Aftersales, buying, dealer, customer loyalty, customer journey, convenience

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