B2B Selling Strategy- A discussion point that came up at a convention recently. The phrase alone left me cold. In 20 years of selling I’ve taken a number of prescribed selling courses, apparently honing my skills in modern selling. After applying and adapting these skills over hundreds of sales meetings I’m convinced that by far the most critical element is almost completely lost on all course providers.
Are you up to speed?
The aftersales industry is worth £99 billion* in the UK so it makes sense to invest the time to get your aftersales approach on point. But are you up to speed with the how the market is changing?
There are a lot of stages to the modern car-buyer journey. The majority of the process is now online, with customers coming into dealerships only when they have a clear idea of what they’re buying, at the end of their buying journey.
Software gets outdated. There’s always going to be an update or a way your dealership needs to improve. Unfortunately, this is standard procedure but there is a way to spot if your software is really right for you ahead of time.
This is a quick blog that highlights a few points that I think are key when it comes to knowing if your DMS is really allowing you to reach full potential and profitability.
I’ve got some questions…
Your DMS is there to measure, report, input jobs and provide clarity and transparency when it comes to your internal processes and communications, right? But, what about the customer?
It’s almost 2018. Everything’s digital, everything’s multi-channel. I’ve seen so many cases where car dealerships don’t seem to be able to keep up with this and eventually, this will catch up with them.