With consumers already comfortable with subscription services in many areas of their lives, could their car be the next big thing?

Topics: customer experience, technology, loyalty, dealerships, customer satisfaction, interaction, communication, online, digital, car purchase, Aftersales, automotive, buyer Journey, consumers, personalisation, sales, customer relationships, dealer, car sales, convenience, service, digitisation, retail, new car, workshop, vehicle subscription

More than ever customer experience is the key to a dealership’s success. And with the UK economy facing its biggest challenge since the 2008 financial crash, dealers will be keen to secure every piece of business possible.

Topics: customer experience, technology, loyalty, dealerships, customer satisfaction, interaction, integration, communication, online, digital, car purchase, Aftersales, automotive, buyer Journey, consumers, personalisation, sales, customer relationships, dealer, car sales, convenience, service, digitisation, retail, new car, workshop

The government's six month MOT extension has resulted in good news for dealers with increased demand. Being prepared and preparing customers is the best course of action to continue to spread the workload over the next few months.

Topics: dealerships, communication, online, digital, Aftersales, automotive, consumers, dealer, service, digitisation, MOT, workshop

With the UK’s 5G rollout now delayed following the government announcement on Huawei equipment, autonomous driving now seems even further away.

Topics: technology, dealerships, interaction, communication, online, digital, automotive, consumers, dealer, convenience, service, digitisation, retail, 5G

If sectors like fast-food can provide customers with a digital system that delivers convenience and enhances the customer experience, there’s no reason why automotive aftersales can’t do the same.

Topics: customer experience, technology, dealerships, customer satisfaction, interaction, communication, online, digital, Aftersales, Customerlounge, automotive, consumers, dealer, convenience, service, digitisation, retail, lockdown, covid-19, pizza

Post-lockdown means embracing a new way of working to accommodate customers who are looking to minimise contact outside their immediate household, and there’s much dealers can learn from other sectors.

Topics: customer experience, technology, dealerships, customer satisfaction, interaction, communication, online, digital, Aftersales, Customerlounge, automotive, consumers, dealer, convenience, service, digitisation, retail, lockdown, covid-19, positivity

A study by DMEautomotive noted customers who develop a habit of maintaining their vehicle at a dealership are 86 times more likely to purchase their next vehicle from you.

Topics: customer experience, loyalty, customer satisfaction, communication

B2B Selling Strategy- A discussion point that came up at a convention recently. The phrase alone left me cold. In 20 years of selling I’ve taken a number of prescribed selling courses, apparently honing my skills in modern selling. After applying and adapting these skills over hundreds of sales meetings I’m convinced that by far the most critical element is almost completely lost on all course providers.

Topics: technology, communication, selling, b2b, sales, customer relationships

Are you up to speed?

The aftersales industry is worth £99 billion* in the UK so it makes sense to invest the time to get your aftersales approach on point. But are you up to speed with the how the market is changing?

Topics: customer experience, revenue, communication, Aftersales

There are a lot of stages to the modern car-buyer journey. The majority of the process is now online, with customers coming into dealerships only when they have a clear idea of what they’re buying, at the end of their buying journey.

Topics: customer experience, technology, dealerships, customer satisfaction, integration, communication, car purchase, Customerlounge, buyer Journey, personalisation