Dealers still missing opportunities through inaccurate data

Posted by Alex Knight on 09-Sep-2019 07:35:00

Research has found that a third of all data held by franchised dealers is either inaccurate or incomplete , which means they will struggle to maximise MOT and service work.

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Topics: data, dealerships, online, digital, Aftersales, buying, automotive, consumers, dealer, service, retail, MOT, independent workshops, database, data capture

New MOT sees more fails

Posted by Alex Knight on 04-Sep-2019 09:11:00

Following the introduction of new, stricter MOT tests, increasing numbers of vehicles have failed with 10 million vehicles having not met the new criteria since its introduction a year ago.

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Topics: dealerships, online, digital, Aftersales, buying, automotive, consumers, dealer, service, retail, MOT, independent workshops

Franchised dealers missing a trick with eVHC

Posted by Alex Knight on 30-Aug-2019 12:22:14

EVHC or electronic vehicle health check is a well-known workshop tool for identifying work required on a vehicle and is widely used in the franchised sector. But latest figures show thousands of pounds of work is being overlooked because workshops are not using the check at every possibility.

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Topics: profit, dealerships, revenue, online, lifetime value, digital, upsell, CustomerVue, Aftersales, buying, repurchase, automotive, consumers, dealer, service, retail, eVHC

How new car sales are performing across Europe

Posted by Alex Knight on 24-Apr-2019 10:41:00

We take a closer look at how new car sales are performing across Europe and the picture is not looking rosy.

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Topics: car purchase, Aftersales, selling, buying, automotive, car buying, petrol

EVs gain ground but how are aftersales departments preparing?

Posted by Alex Knight on 02-Apr-2019 11:18:00

Sales of EVs and other alternatively powered vehicles grew by more than a fifth in 2018, according to latest figures from the Society of Motor Manufacturers and Traders (SMMT).

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Topics: technology, dealerships, Aftersales, buying, customer journey, convenience, petrol

UK dealer groups feature strongly in top listings for Europe

Posted by Alex Knight on 19-Mar-2019 10:16:00

UK dealers figure highly in the top European listings for non-manufacturer owned groups, according to automotive research and consultancy the ICDP.

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Topics: dealerships, dealer software, buying, car buying, sales, customer journey, convenience

Lack of dealer follow-ups out of sync with consumer requirements

Posted by Alex Knight on 06-Mar-2019 10:46:00

Whilst car drivers are committed to fixing their cars to ensure they are in the best condition for the road, dealers need to up their game to deliver higher levels of customer care and boost aftersales business.

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Topics: dealerships, Aftersales, buying, dealer, customer loyalty, customer journey, convenience

Dealerships: Make your buying experience as good as Amazon

Posted by Alex Knight on 13-Feb-2019 10:50:00

The buyer’s journey and experience has changed thanks to the digital revolution. Customers are spoilt for choice and let’s be honest, they can have the majority of things with a click of a button. It’s all about convenience. So, to keep the customer happy you need to make the searching and purchasing as simple and straightforward as possible. Amazon have nailed this.

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Topics: dealerships, dealer software, buying, car buying, sales, customer journey, convenience

Understand what your car buyers want when it comes to touchpoints

Posted by Nathan Elliott on 22-Jan-2019 10:01:00

45% of people want face-to-face guidance from a dealer during the car buying journey. The main elements people want guidance with is the vehicle (67%), warrantee and maintenance (68%), and finance options (37%).

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Topics: digital, car purchase, dealer software, buying

"Car buyers likely to ditch dealers that get their details wrong"

Posted by Nathan Elliott on 08-Jan-2019 10:21:00

I recently read an article that talked about a recent study by Marketing Delivery. It found that 57% of UK motorists said they would be less likely to purchase a new vehicle from a dealership that made an error such as their name or details of their current vehicle.

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Topics: dealerships, digital, car purchase, buying