"Car buyers likely to ditch dealers that get their details wrong"

Posted by Nathan Elliott on 08-Jan-2019 10:21:00

I recently read an article that talked about a recent study by Marketing Delivery. It found that 57% of UK motorists said they would be less likely to purchase a new vehicle from a dealership that made an error such as their name or details of their current vehicle.

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Topics: buying, car purchase, digital, dealerships

Millennials will buy cars if you sell to them on their terms

Posted by Nathan Elliott on 03-Jan-2019 10:48:00

Millennials. If you google the term you will get a number of different descriptions but Millennials are people who are born from 2001 onwards. As I’m classed as a generation Y it’s safe to say I feel old! But jokes aside, there is common misconception of Millennials- they are tight! Well Ally Bank reported that millennials are not buying cars less often than baby boomers or members of Generation X. They are saving money for longer periods before purchasing.

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Topics: selling, buying, car purchase, dealerships, millenials, technology, car buying, finance