The Customer Success team is super busy welcoming new arrivals to CustomerLounge here at Autino this autumn. And that’s really good because the reason they are rushing around is so that aftersales teams in dealerships like yours don’t have to.
Recently, we asked consumers to tell us about their experiences with car dealerships — the good, the bad and the ugly — and one area we homed in on was that of proactive messaging. Three quarters of service customers said it was important or very important to get reminders about future work and to be able to book it online.
Let’s take a virtual tour through a typical aftersales department for a moment. The aroma of fresh coffee wafts through the office, someone drops a bag of doughnuts onto the desk — it’s their birthday — sunlight drifts through the windows. Service advisors chat happily to customers, accompanied by the gentle tapping of keyboards.
The communication tools your DMS offers aren’t always easy to use and don’t always give your customers a premium experience. But how do you sort the wheat from the chaff when choosing an aftersales communications platform?
As we emerge, blinking, out of another lockdown, is this really it? Or are COVID-19 and its variants here to stay, requiring annual vaccines and regular lockdowns? The truth is, nobody yet knows.
Research from Bumper reveals that 63% of car owners have delayed servicing and repairs due to COVID-19. Now that restrictions are easing, are you ready to handle the influx of work while still delivering great service?
Many dealerships look for digital tools that can handle a multitude of different tasks in their aftersales department. The simplicity and convenience of this approach are obvious – but is it a mistake?
Vehicle health checks (VHCs) are valuable tools for aftersales departments. But there’s a world of difference between a good VHC and a great one. Digital tools may hold the answer.
If you’re ready to digitise the way your aftersales department communicates with customers, this blog will help you understand how to get started.
Many people argue that digital tools and services are inferior to the service that a genuine human being can offer. But the relationship between digital and personal services is more complicated than that.