Driving sales with Facebook

Posted by Alex Knight on 09-Oct-2019 08:35:40

It's a better time than ever to use the social giant to boost engagement with your local community, drive more people to your website and ultimately increase enquiries and sales.

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Topics: technology, dealerships, social media, automotive, consumers, dealer, car sales, retail, new car, Facebook, advertising

Should you install an EV charger on your forecourt?

Posted by Alex Knight on 02-Oct-2019 11:55:22

If you’re serious about staking your claim in a motoring world which is fast becoming electrified, the answer is ‘yes’.

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Topics: technology, dealerships, buying, automotive, consumers, connected car, dealer, car sales, retail, Electric Vehicles, EV, new car

Dealers still missing opportunities through inaccurate data

Posted by Alex Knight on 09-Sep-2019 07:35:00

Research has found that a third of all data held by franchised dealers is either inaccurate or incomplete , which means they will struggle to maximise MOT and service work.

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Topics: data, dealerships, online, digital, Aftersales, buying, automotive, consumers, dealer, service, retail, MOT, independent workshops, database, data capture

New MOT sees more fails

Posted by Alex Knight on 04-Sep-2019 09:11:00

Following the introduction of new, stricter MOT tests, increasing numbers of vehicles have failed with 10 million vehicles having not met the new criteria since its introduction a year ago.

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Topics: dealerships, online, digital, Aftersales, buying, automotive, consumers, dealer, service, retail, MOT, independent workshops

Franchised dealers missing a trick with eVHC

Posted by Alex Knight on 30-Aug-2019 12:22:14

EVHC or electronic vehicle health check is a well-known workshop tool for identifying work required on a vehicle and is widely used in the franchised sector. But latest figures show thousands of pounds of work is being overlooked because workshops are not using the check at every possibility.

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Topics: profit, dealerships, revenue, online, lifetime value, digital, upsell, CustomerVue, Aftersales, buying, repurchase, automotive, consumers, dealer, service, retail, eVHC

Driving invisible service in aftersales

Posted by Alex Knight on 02-Jul-2019 15:12:38

We take a look at how the automotive repair market should consider applying lessons from digital retailers to enhance the service they provide to motorists.

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Topics: customer experience, millenials, online, digital, Aftersales, automotive, customer relationships, customer journey, service, digitisation, retail

What next for diesel?

Posted by Alex Knight on 02-May-2019 09:55:00

There’s no doubt diesel has taken a hit. From Volkswagen’s diesel emissions scandal to clean air proposals from leading cities, diesel’s reputation has taken a kicking.

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Topics: automotive, consumers, engagement,, petrol, diesel, emissions

How new car sales are performing across Europe

Posted by Alex Knight on 24-Apr-2019 10:41:00

We take a closer look at how new car sales are performing across Europe and the picture is not looking rosy.

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Topics: car purchase, Aftersales, selling, buying, automotive, car buying, petrol

Why apprentices are good for business

Posted by Alex Knight on 17-Apr-2019 11:28:00

Apprentices have long been the lifeblood of the workshop. Fresh, eager to learn and keen to make their mark in the world of work, apprentice technicians have always been vital in the on-going success of the aftersales department.

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Topics: automotive, engagement,, products, 2020, apprentices

The changing aftermarket of 2030

Posted by Alex Knight on 09-Apr-2019 10:26:00

Around 30-40% of profits from the automotive aftermarket could be redistributed in the next decade as electric and connected vehicles as well as other e-commerce services become more widespread.

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Topics: technology, Aftersales, automotive, consumers, software, application

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