Do your customers always need to talk to a human?

Posted by Jon Oxtoby on 26-Jul-2021 11:00:00

Let’s take a virtual tour through a typical aftersales department for a moment. The aroma of fresh coffee wafts through the office, someone drops a bag of doughnuts onto the desk — it’s their birthday — sunlight drifts through the windows. Service advisors chat happily to customers, accompanied by the gentle tapping of keyboards.

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Topics: customer experience, loyalty, dealerships, customer satisfaction, communication, Aftersales, automotive, customer relationships, service, digitisation, automation

Are you nailing your promotional offers?

Posted by Jon Oxtoby on 12-Jul-2021 11:00:00

What with lockdown and the post-lockdown surge of business, it may be that you haven’t had the time to think about promotions for a while — or needed to. And that’s fine, of course. But as competition starts to hot up, now would be a great time to revisit the topic and see whether you need to tweak your promotional strategy. Here’s why.

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Topics: customer experience, dealerships, interaction, communication, Aftersales, buyer Journey, personalisation, customer relationships, service, digitisation, automation

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