When it comes to customer retention, I know this is every dealership’s primary goal but it’s easier said than done. The car buying process has changed because the customer has. We now live in a digital world which allows the customer to be firmly in the driving seat. The modern customer now has a range of dealers, service options and price plans to choose from, and all with the click of a button.
Your sales team put in a huge effort to get a deal over the line, but retaining that customer is the real pain point you face. Yet customer retention remains the surest way to drive sustainable revenue. So how can you achieve this?
Download my guide ‘Stay Top of Mind From Purchase to Repurchase’. It takes into consideration what the modern customer of today is looking for:
- Great Experience
- Great Deal (Value for money)
- Plus, much more