Nathan Elliott

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GDPR and your dealer software

Posted by Nathan Elliott on 18-Dec-2018 10:44:00

The new data protection regulation is just around the corner so everyone’s asking the question “Are you ready?”. Despite being quite ominous, the question is an important one. Dealerships hold a lot of data in their CRMs and DMSs and there needs to be a few changes before the 25th May.

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Topics: gdpr, security, process, dealer software

Customer retention tips for 2018

Posted by Nathan Elliott on 13-Dec-2018 11:19:00

Customer retention is the end game- it’s what all dealerships are looking to nail and this is becoming increasingly hard. Doug Van Sach, AutoLoop’s Vice President, put it perfectly when he said, “the hard truth for dealers is most consumers have redefined what it means to be loyal in the digital age.”

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Topics: customer satisfaction, dealerships, loyalty, technology, retention, customer loyalty, millenials, car buying

Stay top of mind from purchase to repurchase

Posted by Nathan Elliott on 05-Dec-2018 10:59:00

When it comes to customer retention, I know this is every dealership’s primary goal but it’s easier said than done. The car buying process has changed because the customer has. We now live in a digital world which allows the customer to be firmly in the driving seat. The modern customer now has a range of dealers, service options and price plans to choose from, and all with the click of a button.

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Topics: car purchase, repurchase, selling, retention, digital

Give Them The right Customer Experience

Posted by Nathan Elliott on 27-Nov-2018 10:48:00

The traditional car buying process is a thing of the past, in today’s world customers clearly do business on their own terms and they come well reinforced with information, which means they know exactly what they want. But, one thing that hasn’t changed is the emotion attached to buying a car.  

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Topics: customer experience, process, digital, online, retention

A guide to increasing customer satisfaction in your dealership in 2018

Posted by Nathan Elliott on 21-Nov-2018 11:17:00

The digitalisation of the buying process has particularly effected the automotive industry. Customers are carrying out most of the buying journey online and, in most cases, only come into the dealership when they have almost made their purchase decision. Everything is quick, easy and optimised and this is what has become the norm. Anything that doesn’t hit the mark with those points sticks out like an underperforming sore thumb.

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Topics: customer satisfaction, increasing customer, loyalty, dealer, digital, car buying, retention

Dealership Opportunities and threats

Posted by Nathan Elliott on 14-Nov-2018 13:39:00

I recently wrote about how the UK sales of new cars has declined. But, it’s not all doom and gloom as Close Brothers has reported that 92% of car dealers are feeling confident about 2018. So, what’s the deal? Well, let’s consider the table below:

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Topics: dealerships, process, digital, IT, security, car sales, brexit, dealer, outlook, 2018, consumers

Your DMS Should Make You Feel Like A King

Posted by Nathan Elliott on 08-Nov-2018 11:22:00

Feel like a king

Your dealership management system is the heart and soul of your dealership, this is something that every member of staff will be using every day. This is the communication and transparency you rely on. Your DMS should make you and your dealership feel like a King. It should give you power, control and ensure you are fully informed on the goings-on of your roost.

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Topics: dms, dealer software, digital, IT, profit, dealer management, software, integration, dealerships, process

As UK new car sales drop dealers need to focus on existing customers

Posted by Nathan Elliott on 30-Oct-2018 10:19:00

According to the SMMT 2.5 million cars were registered in 2017. This is a 5.7% drop from 2016. This may come as a surprise to many as the market has been growing year on year since 2012.

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Topics: loyalty, customer satisfaction, customer experience, lifetime value, retention, finance, car sales, dealerships

Is Your Current DMS Equipped For The Modern Customer?

Posted by Nathan Elliott on 24-Oct-2018 11:05:00

The modern customer is savvy, informed and in control. Their expectations are high and their patience is low. This is true in every industry and is particularly the case in the automotive industry and, more specifically, the car-buying and after sales processes.

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Topics: dms, data, technology, integration, dealer software, software, dealer, customer experience

Increase Your Revenue Through Our CustomerVue

Posted by Nathan Elliott on 16-Oct-2018 14:09:00

According to AutoVHC’s research, failure to complete vehicle health checks cost the average franchised dealership £11,000 in aftersales revenue last summer. AutoVHC’s business unit director Chris Saunders added that service departments are “simply throwing away revenue opportunities”.

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Topics: CustomerVue, revenue, dms, dealer software, online, digital