Alex Knight

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Alex heads up Marketing at Autino. An automotive digital professional since the early noughties, Alex and his team look after CarVue and CustomerVue customers, from search to subscription and beyond.
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How to improve customer experience: aftersales

Posted by Alex Knight on 19-Mar-2020 15:04:00

Aftersales has long been the bread and butter for both independent and franchised repair outlets. How do you make sure that you're always improving the experience for your customers?

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Topics: retention, customer experience, technology, dealerships, customer satisfaction, interaction, digital, Aftersales, Customerlounge, automotive, consumers, dealer, service, digitisation, retail, new car

How to improve customer experience: sales

Posted by Alex Knight on 12-Mar-2020 08:06:00

How do you deliver efficient, smooth and exemplary vehicle sales customer experience in a fast-moving, digital world and sector which is undergoing dramatic change?

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Topics: customer experience, technology, dealerships, customer satisfaction, Customerlounge, automotive, consumers, sales, dealer, car sales, digitisation, retail, new car

Making digital and physical work together

Posted by Alex Knight on 03-Mar-2020 07:59:00

Sounds simple right? Your digital services should work together with your physical workshop or forecourt. So how come customers are left having to explain themselves several times...

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Topics: customer experience, technology, dealerships, customer satisfaction, Aftersales, Customerlounge, automotive, consumers, dealer, service, digitisation, retail, new car

How digital is transforming the automotive customer experience

Posted by Alex Knight on 17-Feb-2020 11:23:29

Digital has fundamentally changed how we buy and maintain our cars. From researching the next vehicle to comparing prices, booking test drives and servicing online. The list is pretty endless...and yet digital continues to transform our customer experience.

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Topics: customer experience, technology, dealerships, customer satisfaction, Aftersales, Customerlounge, automotive, consumers, dealer, service, digitisation, retail, new car

Seven steps to future proof your dealership

Posted by Alex Knight on 24-Jan-2020 15:08:18

According to Deloitte, car dealers should be implementing the types of customer experiences that motorists are already enjoying with the likes of digital innovators such as Amazon and Apple.

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Topics: customer experience, technology, dealerships, customer satisfaction, automotive, consumers, dealer, service, retail

Customer experience is the differentiator, but dealers haven’t cracked it yet

Posted by Alex Knight on 23-Dec-2019 08:39:35

Dealers have long recognised that it is the customer experience which ensures a business stands out and customer satisfaction levels have been a key business metric for decades.

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Topics: customer experience, technology, dealerships, customer satisfaction, automotive, consumers, dealer, service, retail

Electric cars could pave the way for an 80mph motorway speed limit

Posted by Alex Knight on 17-Dec-2019 07:38:07

Motorists who think the 50-year-old 70mph motorway speed limit needs updating to better reflect the sophistication and technology on modern cars would have been heartened to hear that raising it to 80mph might be on the horizon.

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Topics: technology, dealerships, automotive, consumers, dealer, driver assistance, Electric Vehicles, EV, new car, autonomous

What do consumers think of autonomous vehicles?

Posted by Alex Knight on 15-Nov-2019 08:16:33

If autonomous vehicles still feel like they are somewhere in the distant future, latest research shows consumers are eagerly awaiting their arrival.

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Topics: technology, dealerships, automotive, consumers, dealer, driver assistance, ADAS, autonomous

The rise of autonomous driving

Posted by Alex Knight on 30-Oct-2019 08:58:20

When you read predictions such as that one in five miles travelled by consumers in the UK could be automated by 2030, it’s apparent change in our automotive world is both phenomenal and just a decade away.

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Topics: technology, dealerships, automotive, consumers, dealer, driver assistance, ADAS, autonomous

Driving sales with Facebook

Posted by Alex Knight on 09-Oct-2019 08:35:40

It's a better time than ever to use the social giant to boost engagement with your local community, drive more people to your website and ultimately increase enquiries and sales.

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Topics: technology, dealerships, social media, automotive, consumers, dealer, car sales, retail, new car, Facebook, advertising

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