Alex Knight

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Alex heads up Marketing at Autino. An automotive digital professional since the early noughties, Alex and his team look after CarVue and CustomerVue customers, from search to subscription and beyond.
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Driving sales with Facebook

Posted by Alex Knight on 09-Oct-2019 08:35:40

It's a better time than ever to use the social giant to boost engagement with your local community, drive more people to your website and ultimately increase enquiries and sales.

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Topics: technology, dealerships, social media, automotive, consumers, dealer, car sales, retail, new car, Facebook, advertising

Should you install an EV charger on your forecourt?

Posted by Alex Knight on 02-Oct-2019 11:55:22

If you’re serious about staking your claim in a motoring world which is fast becoming electrified, the answer is ‘yes’.

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Topics: technology, dealerships, buying, automotive, consumers, connected car, dealer, car sales, retail, Electric Vehicles, EV, new car

Dealers still missing opportunities through inaccurate data

Posted by Alex Knight on 09-Sep-2019 07:35:00

Research has found that a third of all data held by franchised dealers is either inaccurate or incomplete , which means they will struggle to maximise MOT and service work.

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Topics: data, dealerships, online, digital, Aftersales, buying, automotive, consumers, dealer, service, retail, MOT, independent workshops, database, data capture

New MOT sees more fails

Posted by Alex Knight on 04-Sep-2019 09:11:00

Following the introduction of new, stricter MOT tests, increasing numbers of vehicles have failed with 10 million vehicles having not met the new criteria since its introduction a year ago.

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Topics: dealerships, online, digital, Aftersales, buying, automotive, consumers, dealer, service, retail, MOT, independent workshops

Franchised dealers missing a trick with eVHC

Posted by Alex Knight on 30-Aug-2019 12:22:14

EVHC or electronic vehicle health check is a well-known workshop tool for identifying work required on a vehicle and is widely used in the franchised sector. But latest figures show thousands of pounds of work is being overlooked because workshops are not using the check at every possibility.

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Topics: profit, dealerships, revenue, online, lifetime value, digital, upsell, CustomerVue, Aftersales, buying, repurchase, automotive, consumers, dealer, service, retail, eVHC

ICO issues first huge GDPR fines

Posted by Alex Knight on 14-Aug-2019 08:21:58

If you weren’t sure if the UK’s Information Commissioner’s Office (ICO), the data protection regulator, wasn’t prepared to flex its muscles, its first two fines for data breaches amounting to a combined almost £300 million should persuade you otherwise.

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Topics: gdpr, online, digital, ISO27001, Information Security, ICO

Driving invisible service in aftersales

Posted by Alex Knight on 02-Jul-2019 15:12:38

We take a look at how the automotive repair market should consider applying lessons from digital retailers to enhance the service they provide to motorists.

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Topics: customer experience, millenials, online, digital, Aftersales, automotive, customer relationships, customer journey, service, digitisation, retail

Autino gains ISO 27001 certification

Posted by Alex Knight on 13-Jun-2019 14:22:35

Following soon after our ISO 9001 certification, we're excited to announce that we have been awarded ISO 27001, the international standard for information security management systems.

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Topics: gdpr, bsi, certification, ISO27001, Information Security

Training technicians in ADAS

Posted by Alex Knight on 11-Jun-2019 12:35:03

In part 2 of our focus on advanced driver assistance systems (ADAS) we take a closer look at the need for technicians to receive training so repairers can maximise the opportunity of supporting such features in their workshops.

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Topics: technology, Aftersales, connected car, driver assistance, service, ADAS

How big is the ADAS market?

Posted by Alex Knight on 29-May-2019 11:57:05

Part I of our focus on advanced driver assistance systems (ADAS) explores the size of the market and the proliferation of such features on today’s vehicles.

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Topics: technology, Aftersales, connected car, driver assistance, service, ADAS

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