Aftersales has long been the bread and butter for both independent and franchised repair outlets. How do you make sure that you're always improving the experience for your customers?
Topics: retention, customer experience, technology, dealerships, customer satisfaction, interaction, digital, Aftersales, Customerlounge, automotive, consumers, dealer, service, digitisation, retail, new car
How do you deliver efficient, smooth and exemplary vehicle sales customer experience in a fast-moving, digital world and sector which is undergoing dramatic change?
Sounds simple right? Your digital services should work together with your physical workshop or forecourt. So how come customers are left having to explain themselves several times...
Digital has fundamentally changed how we buy and maintain our cars. From researching the next vehicle to comparing prices, booking test drives and servicing online. The list is pretty endless...and yet digital continues to transform our customer experience.
According to Deloitte, car dealers should be implementing the types of customer experiences that motorists are already enjoying with the likes of digital innovators such as Amazon and Apple.
Dealers have long recognised that it is the customer experience which ensures a business stands out and customer satisfaction levels have been a key business metric for decades.
Motorists who think the 50-year-old 70mph motorway speed limit needs updating to better reflect the sophistication and technology on modern cars would have been heartened to hear that raising it to 80mph might be on the horizon.
If autonomous vehicles still feel like they are somewhere in the distant future, latest research shows consumers are eagerly awaiting their arrival.
When you read predictions such as that one in five miles travelled by consumers in the UK could be automated by 2030, it’s apparent change in our automotive world is both phenomenal and just a decade away.
It's a better time than ever to use the social giant to boost engagement with your local community, drive more people to your website and ultimately increase enquiries and sales.